PR Crisis!

Okay, so it's not so much of a crisis, I would like to call it more of a missed opportunity.

Ellen DeGeneres adopted a terrier mix dog from a nonprofit dog rescue group Moms and Mutts. Shortly after getting the dog, Ellen gave it to her hairdresser, which is violation of the organization's rules, because the dog didn't get along with her two cats.

This is where the story gets good! Moms and Mutts found out about Ellen's violation of the organization's rules, called Ellen out publicly and took the dog away from Ellen's hairdresser, who had two kids who loved the dog. Ellen complained about it on her show and here we are today. With a little help from a friendly PR adviser, this crisis could have been a win-win for both Ellen and Moms and Mutts. The Publicity Hound Blog really says it all. Moms and Mutts have their organization's rules for a reason, because most dogs end up back in shelters after being adopted.

In this case, Ellen gave the dog to a good family and Moms and Mutts missed the opportunity to visit Ellen's show, explain why everyone, including Ellen, needs to comply with the organizations rules and test the new family to make sure they're the right fit for Ellen's dog.

I love reading up on articles like these because it makes me feel good about my decision to become a PR major. Handling crisis and being able to make a difference is why I chose this major. This article, among others, solidifies the reason why PR professionals are so valuable in every industry.